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Nadia Ramlagan

More than 70% of adults with student loans report having delayed at least one significant life event because of their debt situation, yet a new Lumina Foundation-Gallup poll shows few Americans seem to understand the cost of obtaining a bachelor’s degree.

During the 2021-22 academic year, the average cost of attendance ranged from $10,000 per year at public two-year institutions to more than $56,000 per year at private four-year nonprofit colleges.

Michele Scott Taylor, Ph.D – is president of College Now Greater Cleveland, a nonprofit that works to increase higher education accessibility.

She said for students who are potentially first-generation college goers or from lower socio-economic backgrounds, the conversations around college affordability can be overwhelming.

“The issue for that subset of the population is really around helping them understand what college costs, but then more importantly, how do I afford it?” said Taylor. “What are the ways in which that I could afford whatever that cost might be? ”

The poll found that more than half of never-enrolled and previously enrolled adults say cost is a “very important” reason why they have not enrolled or re-enrolled in college.

Unenrolled adults across race, age and first-generation potential students consistently rate tuition cost as the most important factor in their decision to not pursue a college degree.

Taylor said more efforts should also go toward helping students persist and complete their degree, once they’ve signed up for those loans.

She said higher-education institutions could work better with college access organizations to communicate their programs and offerings in ways that are enticing to get students to want to enroll.

“We want them to show better their return on investment,” said Taylor. “We want them to be a little bit more transparent about the cost and what the costs entail.”

Data from the National Student Clearinghouse Research Center shows that in the 2022-2023 academic year, the number of undergraduate degree earners nationwide fell for the second year in a row.

Support for this reporting was provided by Lumina Foundation.