(Photo courtesy of Ohio News Connection/Adobe Stock)

Farah Siddiqi

As Election Day approaches, the online outlet Signal Ohio interviewed 50 people across Cleveland and Akron to find out what is on the minds of Ohioans.

Pocketbook issues topped the list. Many expressed concerns about the rising costs of everyday necessities.

Nathaniel Jurcago, a resident of Cleveland, said the candidates have not done enough to address the financial struggles he and others face daily.

“I can’t pay my bills. I can’t make ends meet. Grocery prices are insane and monthly payments for bills like insurance and utilities just keep going up,” Jurcago explained. “I don’t think either candidate said anything about those concerns.”

His frustrations are shared by many voters who feel disconnected from campaign messages and want the candidates to focus more on the economic pressures of middle-class and lower-income households. And while some have noticed more focus on jobs and inflation in the campaign speeches, many Ohioans want to hear more detailed plans, specifically about making housing and basic utilities more affordable.

Another theme resonating with voters is skepticism over the candidates’ ties to large corporations.

Bronson Hall of Lakewood shared his wish for candidates with grassroots support, saying it would increase his interest in the election.

“I feel like I’d be more connected to it if both of the candidates weren’t accepting money from really big corporations,” Hall emphasized. “If at least one of them was, like, completely grassroots, I would be far more interested in that particular candidate and what they have to say.”

A common refrain has emerged from the conversations: People are looking for leaders who feel personal and are focused on everyday struggles. Voters in Cleveland and Akron are craving campaign messages that speak to them directly.

This story was based on an article developed for Signal Ohio. This story was produced in association with Media in the Public Interest and funded in part by the George Gund Foundation.